Positioning AlloSource for the Future

Frequently Asked Questions

Why is AlloSource making a change to its branding?
The shift in our brand positioning better aligns AlloSource and its products with a focused idea of what we do, and why we matter. The most noticeable update to our branding is the addition of the functional descriptor “Life Sciences” to the logo. This update will help audiences more immediately understand what industry AlloSource is in.

Why “Life Sciences”?
At AlloSource, we feel Life Sciences most accurately reflects all areas of our business. The definition of Life Sciences is “any of several branches of science that deal with living organisms and their organization, life processes, and relationships to each other and their environment.”

Did the tagline change?
Yes, we updated our tagline from ‘Doing More With Life’ to ‘Do More With Life’. This subtle change shifts the focus from the company to our patients and customers.

Why now?
Celebrating AlloSource’s 30th anniversary provided a timely opportunity for us to review our current positioning and align it with the long-term company strategy.